In June 2021, the European Insurance and Occupational Pensions Authority (EIOPA) published a report from its Consultative Expert Group on Digital Ethics (GDE), setting out six artificial intelligence (AI) governance principles “to promote an ethical and trustworthy Artificial Intelligence in the European insurance sector.” Each principle is followed by guidance on how insurance firms can implement them in practice, and insurance-specific AI use cases. The six principles covered are: Proportionality, fairness and non-discrimination, transparency and explainability, human oversight, data governance and record keeping, and robustness and performance. We also offer some concluding thoughts.