Effectiveness studies are used to measure programs across a wide range of metrics, such as revenue, cost, utilization, clinical outcomes, and closure of gaps in care. These studies serve as a valuable tool for a variety of healthcare organizations, including health technology and digital-health companies, healthcare providers, payers, and government programs. Measuring effectiveness and outcomes may be a valuable component of a healthcare delivery strategy. This white paper discusses:

• The benefits of a properly executed effectiveness study
• A selection of the types of approaches that can be used
• Other considerations for conducting effectiveness studies
• A case study